North east marketing consultant

I’m Sarah Alcock, a Northumberland-based marketing strategist with a backdrop of big-name brands and achievements in advanced marketing terrains.

I work directly with ambitious business owners and entrepreneurs, offering freelance marketing consultancy and applying the techniques I’ve developed over 20 years to take your marketing strategy to new heights.

If you want to scale your operation and increase revenue, I can help you achieve results by planning and implementing data-driven marketing strategies using proven channels and messaging to reach your customers.

Marketing services


Fitness score

An important marketing health check for your business, this is an affordable one-day service that will audit your current strategy, review your activity and recommend improvements to put you back on track.

Starter pack

An essential package for new business start-ups, you’ll receive a suite of marketing tools to get you off the ground, including a logo, keyword research, an optimised website, newsletter integration and social media templates.

Brand bootcamp

Make the right impression every time your customers connect with you by investing in strategic brand development to understand your core values and re-align your marketing collateral.

Customer co-ordinates

Learn where best to focus your resources with customer personas and acquisition modelling that will clearly identify how to find more of the right customers to grow your business.

Marketing GPS

Discover your roadmap to success with a bespoke marketing strategy that covers everything from market research, competitor analysis and a review of your internal resources, to signpost your way to the top.

Short-term orienteering

Outsourced marketing management for businesses that need part-time or short, fixed-term expertise to direct their internal teams or deliver a one-off project.

Brands I've worked with

Over the course of my 20-year career, I have devised marketing strategies and campaigns for big name brands such as DFS,, Bensons for Beds, Wren Living, Hitachi Finance, Sony Entertainment, Seven Seas, and more.

I spent five years as the Head of Digital and E-Commerce for ScS plc and developed strategies that led to a 73% increase in website traffic and a 94% growth in online revenue.

I’ve also held director-level roles in top digital and shopper marketing agencies, so it’s safe to say I’m well-equipped to lead your marketing to the top!



With over 20 years’ experience increasing brand awareness, developing customer loyalty and generating sales for a wide range of national and international brands, my clients know they are in safe hands and that I will present them with solutions to their business challenges.

"Simonside Marketing have been nothing short of brilliant in helping me update my brand and develop a website. Sarah helped me think strategically about how the business works and how best to portray this to potential clients."

Katherine Garrett, Managing Director, JPS Purchasing Services

"My company prides itself on customer service and the quality of work we produce, so it was a pleasure to work with a marketing company that shared our values. I would not hesitate in recommending Simonside Marketing to my business associates."

Richard Frater, Managing Director, CBS World

"Her dedication to the task far outweighed my expectation. I have no hesitation in recommending Sarah to those needing a professional marketing consultant; she is understanding, practical and professional."

Neil Fraser, Managing Director, Northumberland Wills & Probate

My values

I believe in transparency and accountability. I value honesty and integrity – in myself, and in the great people I choose to work with. Take a look at my values for more details about the ethics that are rooted in Simonside. Are we aligned? Great – get in touch!