Find the co-ordinates for customer acquisition
Do you know who your most valuable customer is? Do you know which channel drives the most enquiries for your business?
These are two of the most important questions any business owner should be regularly asking themselves! But the big question is, how can you find the answers?
By conducting a thorough exploration of your customers and reviewing every transaction your business has made, you can build up an accurate profile of your key audiences, their demographics, what products or services they buy from you, and what channel each sale can be attributed to.
It’s easy to lose your way or wander off track when you’re immersed in the day-to-day of running a business but, if you keep a sharp focus on your customer champions, you can gain clarity on where best to direct your resources for business growth.
Panoramic views
Crunching numbers can be a lengthy process but I love looking for trends in datasets and giving my clients a clearer view of their business!
Let me undertake your customer acquisition modelling for you and I’ll explore your customer demographics, including their core attributes, average spend and lifetime value, as well as analysing your ROI in past activity, and your average spend per channel and customer segment.
I’ll clearly define your core target audience by creating personas of your key customer groups and I’ll provide you with the co-ordinates you need to best target each one.
Mining this information is like gold dust for business owners and marketing directors. It helps you make informed decisions about your future marketing campaigns - based on facts, not gut feelings - and allows you to consciously target your most profitable customer segments and spend your budget more efficiently on the channels that drive the most revenue.
Business growth funding
You could be eligible for funding to help cover the costs of your marketing and consultancy projects.
If your business is based in the North-East-based and you have plans to grow your turnover or employ staff, then you can apply for funding to help cover the costs of your marketing activities. The North East Business Support Fund provides between 35–40% of your total project costs, which includes marketing consultancy and website development projects.
Simonside Marketing is a registered provider for NEBSF. Speak to me to find out more, or contact NBSL for more information on how to apply.
