Every business needs a brand strategy. Your brand is your internal compass, your north star. It defines why you exist and what you do and guides your marketing activity. Without one, marketing tactics run the risk of being unfocused and are therefore a waste of time...
Marketing. If you’re a business owner, the chances are you don’t have an experienced and efficient team of people to make it happen. If you’re wearing all the hats, from marketing and HR to finance and business development, focusing on marketing itself can be tricky....
Customer profiling is about knowing who your customers are – I mean really knowing them.
To put it simply, we’re all in business to make money – and in order to do that we need more customers, right? But, as famous strategist and best-selling author Seth Godin said, everyone is not your customer!