A marketing audit health check for your business
Routine check-ups are not only for your body; for the health of your business it’s just as important to keep an eye out for any warning signs. That’s why it’s good practice to book a regular marketing health check to make sure your strategy has the legs it needs to get you where you want to be over the coming 12 months.
Fitness score is an affordable one-day service that involves a high-level marketing audit to review your current strategy and activity, determine if it’s fit for purpose, and highlight key areas for improvement to keep you moving forwards.
It’s good to get a fresh pair of eyes to look over your strategy to make sure it’s in tiptop condition, even if you already have a marketing team in place. Hiring an external marketing consultant like myself means my opinions are not clouded by emotions or politics; my impartial report will guide your team (or current suppliers) towards the best path to reach your marketing goals.
Starting with a one-hour consultation to discuss your objectives, budget, market, and any aches and pains you want to alleviate in your business, I will then spend a day reviewing your existing marketing activity to identify where changes should be made to get you to your destination.
My high-level recommendations will be presented in a report with a traffic-light system that will clearly map out the high priority items that should inform your objectives for your future activity and marketing communications.